UGC vs Expert content
Want your video to show on Paulo Coelho’s new film? All you need is to contribute to his MySpace page.
First it was J.J. Abrahams with Cloverfield, a movie which I personally didn’t enjoy at all, but was a brilliant studio move in response to the UGC (User Generated Content) threat – a movie which is in its entirety ‘user-generated’.
Coelho is looking for user generated videos and songs to combine into his new film, ‘the experimental witch’, quoting MySpace’s “ability to connect people – artists, musicians and filmmakers – around the world is unmatched. I am excited to see how this truly unique and innovative project develops.” as the key driver behind his initiative.
I am all for UGC, however, this surfaces up the question of quality, and how much does the audience want to see what has been studio produced, professionally polished vs. independent, ‘real-life’ content? Do you go to the cinema to elope into a CGI fantasy that hosts mighty celebrities or do are you after a real piece of life you can never catch anywhere else? I don’t believe there is an answer but I am curious to see where and when – if at all – will UGC power stop.